Designing Logos for Your Printed Merchandise

Using printed merchandise is something that can help many organizations, groups and individuals to promote themselves and their activities and it's a fantastic way to spread a brand. For instance if you are a company, then giving away free printed t shirts as a corporate gift is a fantastic way to get people to feel closer to your business and to get them to do free promotion for you effectively when they wear your merchandise. 

At the same time if you wear the t shirts yourself and get your staff to, then this can help to make you appear much more professional and can make your team instantly identifiable. For instance if you own a dancing troupe then having matching clothes with your own branded logo on the front will make it look like you've put time and thought into your presentation, will make you more visually impressive, and will help create a brand that might help you get more jobs.

 Likewise, having your staff in a commercial business wear printed t shirts can ensure again that they are well turned out and presentable, but also that your customers know who to ask for help and feel comfortable getting information from your team. Even if you run a website, having your own printed t shirts can get people talking about your site and what you do for a living and it can get you more of a following.

Getting this custom printing is easy enough and there are plenty of sites out there that provide this service cheaply. There's just one problem - and that's coming up with your logo and your design. Here we will look at some tips to help you do just that...

Make it Simple

When you first start sketching ideas for your brand, you should gravitate towards ideas that are simple and easily reproduced. The simple reason for this is that it makes it much easier for your logo to go viral as people can easily draw it and doodle it to pass the time. At the same time a simple logo will be much more versatile and it will be easier to remember and recognize quickly.

Think Logically About Colour

Once you have a simple outline you need to think about the colour. Here you will of course want a colour that stands out and that looks good - but you also need to be practical here. Chances are that the colour you choose for your logo will affect many other things - your printed t shirts for starters, but also the decorating in your properties and the colours for our products. Do you really want to make everything you produce or work with bright pink

Make it Professional

You should also make sure that your image is produced professionally and that means you don't get one of your workers to make it in MS Paint or to scan in a drawing. You want someone who is a professional at design to use professional software and to make an image that is high definition and high quality. This will mean you can use it in the most number of ways and it will make your company seem more professional.

Posted in: Designing,Logos,Merchandise,promote